“I have an idea. I want to find what the average man thinks of it. Then when we’ve found out what he thinks of it, we’ll change his thinking.”
A great quote from Vincent Price’s Champagne for Caesars. But is it about advertising or religion or politics? And does it matter? Aren’t the effects the same? So loaded with promise, so ripe with possibilities. If a better movie, in a better time, with a greater social media presence and more mentions per capita, it would probably be a text studied alongside Machiavelli’s The Prince, Sun Tzu’s Art of War and Donald Trump’s Art of the Deal. No kidding. I’m gonna go write a doctoral thesis on that now. Give me a minute.
I can’t think of a better way to tell you to stop drinking the water. Or Kool-Aid. Or Drano. Whatever it is they’re telling you is in the Dixie cup, or what you wish or you’re hoping it will be. It isn’t going to be what you think. Cause it’s never going to be forever. Nothing is.
As was said in another film, The Princess Bride, “Life is pain, princess. Anyone who says otherwise is selling something.”
19 APR 2025
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