Wrongful Thinking Department 101

Quote from a currently running commercial for Cox Digital Telephone:
“If a million people are doing it, it must be a good thing, right?”

So, if a million people are jumping off of cliffs, to use a metaphor from my mother’s playbook when I was a kid, you should be doing it too?

Or to paint with a much broader brush … if a million people are racist, sexist, bigoted, uptight, boorish cads, then that’s the direction you want to head in? If a million people support a fascist dictator with an agenda that includes decimation of people not like him (or them), that makes it a worthy cause?

Wow. Marketing never ceases to amaze me.

To paraphrase Ibsen, since when has the majority ever managed to do anything but ostracize (and that’s the mild end of the reactive spectrum — the other end would include thumbscrews and quartering or crucifying) its innovators?

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| December 6th, 2004 | Posted in Conversations |

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